Monday, 12 December 2011


A lesson in how to create a complete product innovation in a market that has existed for hundreds of years.

The Swedish company Whitelines have turned ordinary lined note paper inside out. They have created a range of lined papers that use white lines on a pale grey paper. The result is that deliberately made marks stand out clearly whilst the supporting grid is just that, supporting. 

I have no idea whether they are influenced by the work of Edward Tufte but this is a classic Tufte trick - remove all unnecesary ink and leave just enough for the task at hand.

Below is one of their "spectra" that describes what they have done.

Related Posts Plugin for WordPress, Blogger...