Saturday, 18 July 2009

McLuhan on TV & Comics asVisual media

"From the three million dots per second on TV, the viewer is able to accept, in an iconic grasp, only a few dozen, seventy or so, from which to shape an image. This image thus made is as crude as that of the comics. It is for this reason that ... the comics provide a useful approach to understanding the TV image, for they offer very little visual information or connected detail."

Understanding Media: The Extensions of Man. New York: McGraw-Hill, 1964 (pg 150).

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